Proven Attraction Marketing Strategies Made public
What is attraction marketing and why should you even care?
Here's the bottom line. Attraction marketing is a strategy of gracefully presenting your info, products, services and business opportunity to prospects who are actively looking for and shopping shopping for that information now – vs just pushing adverts out to anyone and everyone hoping somebody could be interested at the time your advertisements appear.
It's the difference between interrupting lots of people with an offer they have absolutely little interest in and coming along side people who have expressed an interest to learn more now. It is the difference between throwing mud on the wall hoping some will stick and taking aim for your target and hitting a bullseye every time .
The Key to Attraction Marketing
You have a product or service for sale and you have got a lot of options available to advertise, market and promote your business. You can run advertisements both offline and online. You can build an ecommerce store and drive targeted traffic to your site using a range of paid traffic models like Google Pay-Per-Click, mobile marketing, paid index inclusion and even set up an affiliate sponsoring program to get other marketers to market for you.
All of these direct marketing techniques work, but they fall into the class of interruption marketing. Meaning you hope to interrupt and catch the awareness of potential prospects as they are going about the business of doing something else at the time.
Attraction marketing is when you learn a good way to make your content easily found when people are actively searching for it. Which, if you think about, will immediately decrease your advertising costs and should seriously improve sales. Because it is far easier to get a sale from someone already in the mood to buy your kind of product or service than it is to pitch your product or service to anyone who can mist a mirror.
Attraction Marketing is Target Marketing
Imagine you have just won 2 tickets to see a movie. You are unable to attend and would like to sell these two tickets. One way will be to publicize the tickets and encounter an expense which will deeply cut your profit markup. Not to mention the campaign may still not viewed and the tickets never sell.
An alternative choice would be to go to a theater where the movie is showing and approach only those people who are standing in a queue to buy tickets to see the flick. They benefit by avoiding the line. You benefit by getting your tickets sold with minimal cost. You might even supply a small discount to make your offer more alluring.
Online Attraction Marketing
The key to setting up a good attraction marketing campaign online is to determine who is your best target market. Then use numerous research tools like the free Google External Keyword tool to find out precisely how people who are “in line” to purchase your product or service are searching for your product or service.
Then meet them where they are . Provide the information they are on the lookout for by publishing this info on your internet site or blog. Then market your content to rate high on the search engines, social media sites and video platforms so it can be simply found. Do it right and you will find attraction marketing a very simple and extremely profit-making way to do business.
Dr. Jerry Hoskin