MARKETING IDEAS FOR SMALL BUSINESS
Small businesses are going under by the dozen daily in this tough economy, but there are several free
or minimal cost marketing ideas for small business. Tiny shops will continue to fail as outlets
like Walmart and Target continue to battle it out for market domination by offering uniquely
bottom-line prices on everything from clothing to electronics to food.
When small businesses fall prey to this insurmountable competition, people lose their livelihoods and communities lose precious resources.
Therefore how is a small business to remain floating in these tricky times?
If you re a bricks and mortar business, you have a battle on your hands, particularly if you offer anything that the big chains offer. You've got to become unique, an expert in what you do, and offer the best purchaser service possible then market that fact.
Expertise, uniqueness and purchaser service are the 3 main things which are no t provided by these large chains. Since the small businesses are the backbone of our community, I wish to shop at small neighborhood suppliers. Additionally, they're very helpful and well informed compared with big chains where you are unlikely to get the help you need.
It is surprising to discover that many small businesses don't like to have a site .
These business owners are unaware of the fact that Google loves small business and support them by placing them on the top page of the search results provided they put the name of the city and important offerings on their net page.
This offers a gigantic advantage to small business owners. Besides this, small business owners can list their internet sites in local directories thru the local Chamber of Commerce, for example, either for a small charge or freely.
Many small business owners are also under the impression that starting and maintaining a domain will cost them a lot of cash and is troublesome.
Offering inexpensive internet site construction and maintenance for small local businesses has turned into a cottage industry in itself.
Small local businesses must have a domain offering a brief outline of what they offer, what they are skilled in doing, a map to where they are located, opening hours and contact numbers and a mail address, any successful use of income-producing Google Adwords and affiliate advertising on those sites, can become a very pleasant bonus. By offering an opt-in box, a small business web site owner can build up a list, and then offer discounts and specials to those subscribers by initiating a marketing campaign .
Internet businesses have a much harder task on their hands. They have much bigger competition and must employ S.E.O and a lot of other selling tactics, particularly to build up a list of customers.
A web site's popularity reflects numerous things: the age of the site, the consistency with which it is updated, the value of its content and the relevancy of its content and the amount of backlinks it has. Just like a small brick and mortar business, an internet site should offer beneficial information, great customer service and brand itself as being unique. It's about attraction selling.